新农村文化建设是新农村建设的重要组成部分,非物质文化遗产的开发与创新是我国当前文化建设的核心任务之一,它不仅仅是一种无形的宝贵财富,更是我们的生命记忆,需要我们用心去保护它并传承下来。本文将以瑞昌剪纸为例,在分析现状的基础上,探讨其如何在新农村文化建设中积极的实现非物质文化遗产的创新。 The construction of a new rural culture is an important part of the new rural construction. The development and innovation of the intangible cultural heritage is one of the core tasks of our country’s current cultural construction. It is not only an invisible and valuable asset but also a memory of our lives, We need our intentions to protect it and inherit it. This paper will take Ruichang paper-cut as an example, based on the analysis of the status quo, to explore how to actively realize the innovation of intangible cultural heritage in the new rural cultural construction.