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1915年开始的新文化运动助长了当时思想、学术、文学艺术等的活跃和发展,随着新思想和白话文运动的兴起,新文学开始形成一定的社会风气,这些在很大程度上促进了书籍的发展和普及。新时期读者对“悦读”的新要求又反过来影响到书籍内容以及书籍装帧的发展,出版者为了争取尽可能大的市场,往往在书籍装帧上费尽心思,这在封面设计上表现得尤为明显。
The new cultural movement started in 1915 contributed to the activity and development of thought, scholarship and literature and art. With the rise of new ideas and vernacular movement, new literature began to form a certain social atmosphere, which greatly promoted the development of books The development and popularization. In the new period, readers’ new requirements on “YueDu” in turn affect the development of book content and book binding. Publishers, in order to win the market as much as possible, are often struggling with book binding, Performance is particularly evident.