企业市场营销的人口环境分析王海忠（四川大学亚洲研究中心南亚研究所讲师）一、企业市场营销环境市场营销是指引导产品及劳务从生产者流向消费者或用户的企业活动。在营销过程中，一切影响企业市场经营的外部因素都称之为企业市场营销环境。它主要包括：（１）社会政治环... Analysis of the Population Environment of Enterprise Marketing Wang Haizhong (Lecturer, South Asia Institute, Asian Studies Center, Sichuan University) I. Marketing environment of enterprises Marketing refers to the business activities that guide the flow of products and services from producers to consumers or users. In the marketing process, all the external factors that affect the market operation of the enterprise are called the enterprise marketing environment. It mainly includes: (1) Social and political ring ...