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以品牌转型为契机,鄂尔多斯羊绒集团持续推进一系列管理升级的重大举措,在原料采购、生产运营、品牌转型等重点环节上积极探索新的发展路径,使老产业焕发生机,致力于高品质羊绒衫温暖全世界“鄂尔多斯羊绒衫,温暖全世界。”这句经典的广告语一方面表明鄂尔多斯羊绒衫的质量好,保暖效果明显,同时也表明鄂尔多斯进军全世界的品牌意愿。
With the brand transformation as an opportunity, Erdos Cashmere Group continued to push forward a series of important measures of management upgrading. It actively explored new development paths in such key links as raw material procurement, production and operation and brand transformation so as to revitalize the old industry and devote itself to high-quality cashmere The warmth of the world “Erdos cashmere sweater, warm the world.” The phrase classic ad slogan on the one hand that Erdos cashmere sweater good quality, thermal effect is obvious, but also indicate that Erdos into the world’s brand will.