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数字化时代到来,新媒体如何改变了现代社会传播格局?移动互联技术对传统媒体造成了怎样的冲击和影响,而传统媒体特别是主流媒体将如何应对,发挥引导作用?在移动互联的自媒体获得更多首发权和话题设置权的背景下,传统媒体又如何争夺意见建构权,引领社会公众在分化的社会利益中求得底线共识和价值认同?这些问题伴随着各类传统媒体在发展过程中软肋的暴露、内容优势遭遇的挑战和广告收入的断崖式下滑,成为业界媒体人和理论界学人共同关注
In the era of digitalization, how has new media changed the pattern of communication in modern society? What impact and influence has it had on traditional media? How can traditional media, especially mainstream media, respond and play a guiding role? In the mobile internet’s self-media access More starting rights and set the theme of the context of the background, the traditional media how to fight for the rights of construction rights, to lead the public in the differentiation of social interests and found the bottom line consensus and value recognition? These issues are accompanied by various types of traditional media in the development process The weakness of the exposure, the content advantages of the challenges encountered and advertising income cliffs decline, as the industry media and academic circles scholars common concern