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新修订的《商标法》已于2014年5月1日正式实施。此次商标法修改的一个亮点,就是新增了第五十八条,即将他人注册商标、未注册驰名商标作为企业名称中的字号使用,误导公众,构成不正当竞争行为的,依照《中华人民共和国反不正当竞争法》处理。这一条款的设置为行政执法部门处理企业字号与商标权冲突的问题提供了依据和路径。
The newly revised Trademark Law was officially implemented on May 1, 2014. One of the highlights of the revision of the Trademark Law is the addition of Article 58, namely the registration of other people’s unregistered and well-known trademarks as famous names in the enterprise names, misleading the public and constituting acts of unfair competition. According to “the Chinese people Republic Anti-Unfair Competition Law ”. The provision of this article provides the basis and route for the administrative law enforcement departments to deal with the problem of conflict between the corporate name and trademark rights.