新全球挑战者是实力强劲的竞争对手,它们在许多行业已经建立了全球领先地位。而将它们的成功归结于低利润率、出口导向型业务的看法,则有失公道。在那些由发达国家大型老牌跨国公司主导的行业中,许多挑战者已经取得成功。这些挑战者凭借其在RDE(全球快速发展经济体)建立的优势,在全球范围内建立强劲的业务和分销网络。 New Global Challengers are strong competitors and have established a global leadership position in many industries. It is unfair to attribute their success to the low-margin, export-oriented business view. In those industries dominated by large, established multinationals in developed countries, many of the challengers have succeeded. These challengers build on their strength in RDE, the world’s fastest growing economy, to build strong business and distribution networks worldwide.