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近期60余家区域家电渠道商宣布成立全国消费电子渠道商联盟,这被业内解读为“抱团”对抗国美等全国性家电连锁。种种迹象表明,当前竞争环境下区域家电渠道的生存环境正不断恶化。笔者认为,现代流通业比拼的是渠道流通效率,由于在采销规模、售后服务、物流配送等环节上与全国性连锁尚存在一定差异,地方区域连锁很难实现总体经济性,在全国性连锁以及制造企业开辟零售渠道等压力下,其在未来几年内或被淘汰。
Recently more than 60 regional home appliance channel distributors have announced the establishment of a nationwide consumer electronics channel business alliance. This has been interpreted by the industry as a “cluster” and a nationwide home appliance chain against Gome. All indications indicate that the living environment of the regional home appliance channels is deteriorating in the current competitive environment. The author believes that the modern circulation industry competition is channel circulation efficiency. Because there are still some differences with the national chain in the scale of mining and marketing, after-sales service, logistics and distribution, it is difficult for the local regional chain to achieve overall economic performance. And under pressure from manufacturing companies opening up retail channels, they will be eliminated in the next few years.