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主持人影响力是受众对主持人的认同度和主持人对受众心理、思维、态度的控制力。主持人影响力拥有无障碍获取性、绝对成本高、相对成本低、多级交互与多级反应性和生命周期性等独特的经济特征,其经济价值主要体现于规模性、持续性、排他性和保障性等四个方面。主持人影响力的形成与多重因素相关,主持人、媒体等需要在保证经济利益和公共利益的双重价值下最大限度地开发、累积和使用这种影响力。
The influence of the host is the audience’s acceptance of the host and the host’s control over the audience’s psychology, thinking and attitude. Moderator Influence Unique economic characteristics such as accessibility, high absolute cost, low relative cost, multi-level interaction and multi-level reactivity and life cycle, its economic value is mainly reflected in the scale, continuity, exclusivity and Protection of four other aspects. The formation of the influence of the host is related to multiple factors. The host, the media, etc. need to maximize the development, accumulation and use of such influence in the double value of ensuring economic and public interests.