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构建品牌与实体销售无摩擦地杂糅在一起,企业品牌与影视桥段无缝隙地自由切换,这是嵌入式广告追求的高级境界。10月22日起,电视剧《男人帮》在浙江卫视、东方卫视等五大卫视首播,迅速成为热门话题。在谈论剧情和角色的同时,剧中大量的植入广告也成为热点,国内B2C领导品牌京东商城首当其冲。甚至有人调侃道:“《男人帮》里最受关注的是谁?孙红雷?黄磊?王珞丹?都不是,是购物网站京东商城。”
Building brand and entity sales frictionless hybrid together, corporate brands and video bridges seamlessly switch, which is the pursuit of advanced embedded real estate. October 22, the TV series “Man Gang” in Zhejiang Satellite TV, Dragon TV and other top five TV premiere, quickly became a hot topic. In talking about the plot and role at the same time, a large number of implanted advertising has become a hot spot, the leading B2C domestic brand Jingdong Mall bear the brunt. Someone even quipped: “Man help ” in the most concern is who? Honglei? Huang Lei? Wang Luo Dan? Neither is the shopping site Jingdong Mall. "