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一般说来,企业形象是指社会公众和企业职工对企业整体的印象和评价.它可从两个方面来讲:从企业外部来说,是企业长期以来给社会公众留下可以信赖的形象,企业对社会公众及整个社会的贡献为社会所肯定.从企业内部来说,企业使全体职工在工作中产生同企业荣辱与共的思想,做到每个职工在各自的岗位上,以主人翁的姿态进行工作,人人关心企业的经营,人人重视企业的效益,人人珍视企业的荣誉,发挥最高的工作效益.这就是完整的良好的企业形象. 良好的企业形象,是一个企业无形的资产和无价之宝.而良好的企业形象往往和良好的信誉紧密相联.一个企业在社会上有了良好的形象和
In general, corporate image refers to the public and business workers on the overall impression and evaluation of enterprises.It can be said from two aspects: from the outside of the enterprise, the enterprise has long left the community a reliable image, The contribution of the enterprise to the public and the society as a whole is affirmed by the society. From within the enterprise, the enterprise enables all staff and workers to create the idea of sharing corporate honor and disgrace with each other in their work so that each employee, in his or her own post, Work, everyone cares about the management of the enterprise, everyone attaches importance to the effectiveness of the enterprise, everyone values the honor of the enterprise and exerts the highest working efficiency.This is a complete and good corporate image.Good corporate image is an invisible asset of the enterprise And priceless treasure.But a good corporate image and reputation are often closely linked.A business in the community have a good image and