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市场营销是一门实践性很强的应用科学。学生就业难与企业急需大量高层次的复合型人才的矛盾,源于传统的教学方式已经不适应社会的需求。市场营销教学改革从优化课程体系着手,随着市场营销的发展不断更新教学的内容;以培养学生能力为中心,改革传统的教学模式,改进案例教学,调动学生的主动性和积极性;通过参加沙盘模拟训练以及校外实习基地的实训,加强学生的实践能力和创新能力,为社会培养出符合社会发展需要的优秀营销人才。
Marketing is a practical, applied science. The difficulty in finding employment for students and the urgent need for a large number of high-level composite talents in enterprises are due to the fact that traditional teaching methods are no longer suited to the needs of society. The marketing teaching reform starts with the optimization of the curriculum system, and continuously updates the content of the teaching along with the development of marketing; centering on the cultivation of student abilities, reforming the traditional teaching mode, improving case teaching, and mobilizing the initiative and enthusiasm of students; by participating in the sand table Simulated training and practical training for off-campus practice bases strengthen students’ practical ability and innovation ability, and cultivate outstanding marketing talents that meet the needs of social development for the society.