经济全球化的今天,为提升自身品牌和形象、开拓国际国内市场,履行社会责任成为众多企业的重要战略。文章从企业责任文化的理论基础入手,分析了目前我国企业在履行社会责任中存在的问题,提出了企业建设责任文化的策略。 Nowadays, in the process of economic globalization, it is an important strategy for many enterprises to enhance their own brand and image, open up international and domestic markets, and fulfill their social responsibilities. Starting from the theoretical foundation of corporate responsibility culture, the article analyzes the existing problems of Chinese enterprises in fulfilling social responsibility and puts forward the strategy of corporate responsibility culture.