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想揭开通用电气成长为1000亿美元巨人的奥秘吗?有逐鹿商场、问鼎全球,成为杰克·韦尔奇第二的梦想吗?让罗伯特·史雷特的《通用商战实录》助你一臂之力。 通用电气首席执行官韦尔奇的经营策略早已成为成功企业领导秘决的配方:做生意很简单;不要把经营搞得过于复杂;面对现实;不要惧怕变革;打破官僚机制;消除等级界限;运用员工的智慧;寻求取自公司内外的制胜良方付诸实施。该书在展示其管理艺术的基础上,援引大量的通用电气案例,还提供了自我测评的练习和行动步骤,使那些期望借鉴通用经验的公司能够有效地将其所学付诸实践。
Would you like to uncover the mystery of GE’s growth to a $ 100 billion giants? Have you ever won a second dream with Jack DeLand, global? And have Robert Shrett’s General Business Record help you. Welch, GE’s chief operating officer, has long been the recipe for successful corporate leaders’ decisions: doing business simply; not overly complicated; facing realities; not afraid of change; breaking bureaucracy; eliminating hierarchy; Use the wisdom of employees; seek to take advantage of the winning recipe both inside and outside the company. The book cites a number of GE cases on the basis of a presentation of its management art, and also provides self-assessment exercises and action steps to enable companies that expect to learn from common experience to effectively put what they have learned into practice.