论文部分内容阅读
居家养老服务体系正在成为流行的新型养老模式,同时在一线城市的运用已得到多数老年群体认可,然而在二、三线城市仅有极少数试运行点,欠缺影响力。本文即着眼于平台的推广,从差异化营销策略、加强品牌管理、树立服务理念、拓宽宣传渠道、优惠让利策略、老年人信息技术教育等多方面分析研究此平台的推广策略,争取扩大其影响力,让二、三线城市的养老变得更加科学、系统、便利,以提高老年人的整体生活质量。
The home-based care system is becoming a popular new model of old-age care. At the same time, its use in first-tier cities has been recognized by the majority of older people. However, there are only a few trial run points in second- and third-tier cities with no influence. This article focuses on the promotion of the platform, from the differentiation of marketing strategy, strengthen brand management, establish service philosophy, broaden the channels of publicity, concessionary profit-sharing strategy, information technology education for the elderly and many other aspects of the promotion of this platform strategy to expand its influence Force, so that second and third tier cities become more scientific, systematic, convenient, in order to improve the overall quality of life of the elderly.