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1989年12月18日,在电视新闻领域诞生了一个崭新的经济栏目《经济半小时》。二十多年来,《经济半小时》根据时代的发展变化,不断校正和改变栏目的定位,逐渐走向成熟,发展到今天成为全国的名牌栏目。《经济半小时》栏目定位的成功衍变,告诉我们,一个成功的电视经济类节目,如何确定自己的栏目定位。下面,笔者就从栏目功能定位、受众定位和内容定位三个方面来分析《经济半小时》对地方电视台经济节目定位的启示。
On December 18, 1989, a brand new economic section “Economy Half an Hour” was born in the field of television news. In the past 20 years or so, according to the development and changes of the times, “half an hour for economy” has been constantly correcting and changing the orientation of columns and has gradually become more and more mature. Today, it has become a national famous brand column. The successful evolution of the “half-hour economy” section has shown us how a successful television economy shows how to position itself. Below, the author analyzes the “economic half an hour” enlightenment on the positioning of the economic programs of local television stations from the functional positioning of the columns, audience positioning and content positioning.