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文章分析了自媒体时代互联网思维的三个误区。新技术对媒体的改造本质上还属于技术层面,突破性地体现在渠道端和平台端的重构,这确实对传统媒体而言是致命的,但对媒体的主体属性——内容生产和产业形态改变甚少。自媒体不能像出版机构那样对内容生产形成压倒性优势,而流于零碎离散、无法形成规模,缺乏专业有力的编辑力量对内容进行分类整理和深加工,使内容生产无法有效对接大众意义的市场。自媒体也无法通过技术改变媒体的传统商业模式,过于依赖广告,也使自媒体从本源上重新回归于传统媒体的产业形态。
The article analyzes three misunderstandings in Internet thinking since the media age. The transformation of the new technology to the media is still essentially a technical one. The breakthrough is reflected in the reconstruction of the channel end and the platform end. This indeed is deadly to the traditional media. However, the main attribute of the media - content production and industrial form Little change. Since the media can not overwhelm the production of content like the publishing agencies, it is fragmented, unable to form a scale, lack of professional and powerful editing power to classify and process the content and make the content production unable to effectively connect to the mass market. Since the media can not change the traditional business model of the media through technology, it relies too much on advertising, and it also makes the media return to its original form from the traditional media industry.