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如今,广告收入成为越来越多报社的主要经济来源,也成为报纸赖以生存及发展的经济支柱。而介于新闻版与副刊之间的经济专刊则是拉动广告的最有效途径之一。它的新闻性虽然不是很强,但却体现了其服务性和信息性,在服务好广告客户、读者的同时,还肩负着另一职能——吸引广告投放,拉升广告刊登额。而经济专刊这一职能的实现主要靠好策划、好活动,也可以这么说,好活动、好策划就是经济专刊的命脉。
Nowadays, advertising revenue has become the main source of income for more and more newspapers and newspapers, and has also become the economic pillar on which newspapers depend for survival and development. An economic magazine between news edition and supplements is one of the most effective ways to drive advertising. Although its newsability is not very strong, it shows its service and information. While it serves advertisers and readers, it also has another function - attracting advertisements and boosting the amount of advertisement postings. The economic specialization of this function mainly depends on good planning, good activity, so to speak, good activity, good planning is the lifeblood of the economic special issue.