新媒体是相对而言的,相对于报纸,广播是新媒体,相对于电视,互联网是新媒体,而每个媒介都有其自身的优点和缺点,新媒体的出现不会使得旧媒体灭亡,两者会在一个相对稳定的环境下共同发展,因此,新旧媒体的有效融合是媒体发展的方向。本文就新旧媒体的现状进行分析,阐述新旧媒体有效融合的发展途径。 New media is relatively speaking, as opposed to newspapers, radio is new media, as opposed to television, the Internet is new media, and each media has its own strengths and weaknesses, the emergence of new media will not make the old media perish, The two will develop together in a relatively stable environment. Therefore, the effective integration of old and new media is the direction of media development. This article analyzes the status quo of old and new media, and expounds the development of effective integration of old and new media.