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在Web2.0时代背景下,旅游照片在线分享现象增多,但对于旅游照片在线分享的研究并不多见。本论文结合旅游体验量表(Kim,2012)、大五人格量表(中国简版)与编制的旅游照片在线分享量表形成调查问卷,通过在线调研的方式,对大学生群体进行数据采集。采用信度分析、描述性分析、相关关系分析、T检验等分析方法。通过对采集到的209个样本分析研究发现:旅游体验越好,照片分享程度越高;尽责性、宜人性和开放性与旅游照片分享程度显著正相关;旅游照片分享程度与旅游经历丰富程度、生活费充裕程度有关,拍照比本人好看的愿意分享旅游照片,擅长照片拍摄和处理的愿意分享旅游照片。
In the Web2.0 era background, the phenomenon of online sharing of travel photos increased, but the study of online sharing of travel photos is rare. This paper combines the scale of travel experience (Kim, 2012), the Big Five personality scale (China version) with the prepared travel photos to form a questionnaire online, and collects the data of the college students through online research. Using reliability analysis, descriptive analysis, correlation analysis, T test and other analytical methods. Through analyzing the collected 209 samples, it is found that the better the tourism experience is, the higher the degree of photo sharing is; the responsibility, pleasantness and openness are significantly and positively correlated with the degree of sharing of travel photos; the sharing degree of tourist photos and the richness of tourism experience, The degree of living expenses related to taking pictures than I am willing to share beautiful travel photos, good at photo shooting and processing are willing to share travel photos.