广告有促进营销和传播的功能,图书广告也有这作用。随着全社会对于阅读危机的关注,以及社会对传播正能量力度的加大和数字生活的到来,图书广告有了更大范围、更新形式的投放选择。然而,范围的扩大、形式的选择说到底是数字时代的技术活儿,要让图书广告发挥它最大的价值,还是要在“说书”的话上下功夫。而着眼于图书本身的“说书”功夫,可能与数字没有多大关系,它在 Advertising has the function of promoting marketing and communication, and book advertising also has this function. With the concern of the whole society for the reading crisis, as well as the society’s increasing positive energy and the digital life, the book advertising has a wider range and newer delivery options. However, the scope of the expansion, the choice of form is in the final analysis is the digital age of technical work, to make books and advertising to play its greatest value, or in the “story” effort. While focusing on the book itself “storyteller ” kung fu, may not have much to do with the number, it is