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随着我国经济的持续发展,人们的生产生活水平有了很大提高。从传统的温饱问题到小康社会的逐步实现,进而到如今人们对于饮食质量、生态环境的更高要求,充分体现了当前经济形势下人民的整体生活状况。从改革开放到全球经济一体化,人们对于食品的质量安全凝聚了空前的关注度。在这种背景的影响下,绿色农产品越来越受到人们的青睐:天然的生长环境、适宜的温度气候、无转基因、无工业化肥等一系列优点,使得绿色农产品正在不断地占据着广大的市场。这对我国的农业现代化无疑带来了巨大的推动作用,加快了我国绿色农产品的销售速度,实现了农产品多元化发展的战略性目标。在这些新形势的影响下,传统的绿色农产品营销模式已经无法适应当前的社会需求。结合当今信息化时代对于人们日常生产生活的影响,利用计算机技术进行农产品的推广销售,已经逐渐成为了一种全新的营销模式。于是,“云营销”的理念出现、尝试推广,并取得了一些成就。本文将从绿色农产品营销中的实际“云营销”理念应用展开深入的探讨。
With the continuous development of our economy, people’s living standards have greatly improved. From the traditional issue of adequate food and clothing to the realization of a well-off society, the people nowadays have higher requirements on diet quality and ecological environment and fully reflect the overall living conditions of the people under the current economic situation. From the reform and opening up to the global economic integration, unprecedented attention has been paid to the quality and safety of food. Under the background of this kind of background, green agricultural products are getting more and more people’s favor: a series of advantages such as natural growth environment, suitable temperature and climate, genetically modified, non-industrial fertilizers make green agricultural products continue to occupy the vast market . This will undoubtedly bring a huge impetus to China’s agricultural modernization, speed up the sales of green agricultural products in China, and achieve the strategic goal of diversifying agricultural products. Under the influence of these new situations, the traditional marketing mode of green agricultural products has been unable to adapt to the current social needs. Combined with the impact of today’s information age on people’s daily life and production, the use of computer technology to promote the sale of agricultural products has gradually become a new marketing model. As a result, the idea of “cloud marketing” emerged, tried to promote it, and achieved some success. This article will be from the actual marketing of green agricultural products “cloud marketing ” concept application in-depth discussion.