说起对外贸易,人们普遍认为,这无非是与外国人或海外华人做商品、技术、服务方面的生意。其实从深层次来看,外贸不仅是一种经济行为,更是一种文化行为。 以酒文化为例。红楼梦故事妇孺皆知,中外驰名。四川宜宾红楼梦酒厂借这部世界名著命名的“梦洒”,以其强大的文化渗透力,一炮打响,引 Speaking of foreign trade, people generally believe that this is nothing more than doing business with foreigners or overseas Chinese in goods, technology, and services. In fact, from a deep perspective, foreign trade is not only an economic act, but also a cultural act. Take the wine culture as an example. The story of the Red Chamber Dream is known to all women and children, and is famous both in China and abroad. The “Dream Sprinkler” named by this world famous novel in Yibin, Honglou, Sichuan, was launched with its strong cultural penetration.