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据国家统计局预测,我国城镇化率每提高1个百分点,将带动7万亿元的市场需求。具体到家电行业,据预测,到2020年,如果中国城镇化率达到62%,农村市场将累计新增家电销售额4.5万亿元,累计销售额将突破9万亿元。由此看来,城镇化催生的市场需求是巨大的,从当前整个家电行业的竞争态势来看,一二级家电市场已处于相对饱和状态,而随着城镇化的加速推进和渠道建设的日趋完善,家电三四级市
According to the prediction of the National Bureau of Statistics, every 1% increase in urbanization in our country will drive 7 trillion yuan of market demand. Specific to the appliance industry, it is predicted that by 2020, if China’s urbanization rate reached 62%, the rural market will total new home appliance sales 4.5 trillion yuan, the cumulative sales will exceed 9 trillion yuan. Seen in this light, the market demand for urbanization is huge, from the current situation of the entire appliance industry competition, the first two appliances market has been in a relatively saturated state, and with the accelerating urbanization and channel construction increasingly Perfect, appliances 34 cities