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在新媒体时代下,随着移动通信技术的发展与新媒体设备的运用,人们更加倾向于碎片化的传播方式,不仅微博、微小说日益流行,视听并用的微电影也受到人们的青睐,它不仅适应了人们快节奏的生活方式,也是文化产业经营的一种新形势。本文从微电影的现状出发,分析其特征与产生原因,并提出未来发展的几点建议。
Under the new media era, with the development of mobile communication technology and the use of new media devices, people tend to be more fragmented. As a result, not only microblogging and micro-fiction have become increasingly popular, but also mini-films for audiovisual use have gained popularity. It not only adapted to people’s fast-paced lifestyle, but also a new situation in the management of cultural industries. Based on the current situation of microfilm, this paper analyzes its characteristics and causes, and puts forward some suggestions for its future development.