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新快报2014-04-25报道:在个人护理领域,卫生巾市场潜力巨大,据不完全统计,一位女性一生要用1.5万片卫生巾。据申银万国的研报显示,今年卫生巾市场规模或将达到600亿-700亿元。申银万国研究员陈益凌表示,目前国内卫生巾市场空间巨大、市场集中度低、价格区分不明显,与此同时,国内外品牌不断加大力度研发新产品,争抢卫生巾市场。
New Express 2014-04-25 Report: In the personal care field, sanitary napkins market has great potential, according to incomplete statistics, a woman’s life to use 15,000 napkins. According to Shenyin Wanguo’s research report shows that the size of the sanitary napkin this year or market will reach 600-700 billion yuan. Chen Yiling, a research fellow at Shenyin & Wanguo State, said that at present, there is huge market space for domestic sanitary napkins, the market concentration is low, and the price is not obviously differentiated. Meanwhile, domestic and foreign brands are constantly increasing their efforts to develop new products and compete for sanitary napkins.