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数字媒体艺术是基于数字科技和现代传媒技术的一种新兴艺术形式,它将人的理性思维和艺术的感性思维完美地融合,并能与其他艺术形式相互搭配使用,传播方式和渠道具有多元化和自由化的特征,在广告、动漫、音乐、舞蹈等各种艺术形式中应用广泛,为当今广告设计,尤其是新兴的动态广告设计带来了新的元素和新的视觉效果。笔者就数字媒体艺术在动态广告中的应用问题进行探讨。
Digital media art is an emerging art form based on digital technology and modern media technology. It perfectly integrates human rational thinking and artistic sensuous thinking, and can be used in combination with other art forms with diversified modes of communication and channels And features of liberalization are widely used in various art forms such as advertising, animation, music and dance, bringing new elements and new visual effects to today’s advertising design, especially the emerging dynamic advertising design. The author discusses the application of digital media art in dynamic advertising.