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对柳州铁路局客运市场进行SWOT分析是确定其客运营销战略的前提和基础。文章运用SWOT分析法分析了柳州铁路局客运市场环境,得出了柳州铁路局客运面临的外部机会主要有旅游资源丰富、西部大开发、旅客运输市场不断扩大等;外部威胁为吸引区内经济不发达、其他交通方式发展迅速、旅客运输质量要求越来越高等;自身优势有发达的线路网、强大的信息网和完善的设施网支持,旅行速度较快,旅行更安全等;劣势为直通客车数量太少,主型客车不足,空调车运用非常紧张,从业人员服务意识不够强等。
The SWOT analysis of the passenger transport market of Liuzhou Railway Bureau is the prerequisite and basis for determining its passenger marketing strategy. The article analyzes the passenger transportation market environment of Liuzhou Railway Bureau by using SWOT analysis and concludes that the external opportunities faced by passenger transportation of Liuzhou Railway Bureau mainly include rich tourism resources, large development of the western region and continuous expansion of the passenger transportation market. The external threats are not economic Developed, the rapid development of other modes of transport, the passenger transport quality requirements are getting higher and higher; its own advantages of a well-developed network of lines, a strong information network and improve the support of the facility network, travel faster, travel more secure; The number is too small, the main type of bus is insufficient, the use of air-conditioned car is very tight, practitioners are not strong enough service awareness.