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中国传统绘画元素主要是国画元素,在我国的历史长河中具有几千年的优良传统,最终目的是实现形神兼备的艺术效果。现代平面广告设计在现实生活中无处不在,和人们的生活息息相关。本文就针对这两个事物之间的联系进行探讨,并研究出现代平面广告设计的具体运用,以供参考。
The traditional Chinese painting elements are mainly the elements of Chinese painting. They have a fine tradition of thousands of years in the long history of our country. The ultimate goal is to achieve the artistic effect of combining both form and spirit. Modern print ads are ubiquitous in real life and are closely linked with people’s lives. This article explores the connection between these two things and examines the specific use of contemporary print design for reference.