当今确有一些企业成功地实施了品牌延伸策略。例如,索尼公司就用一个品牌推出了它的所有产品。然而,品牌延伸的失败案例更是比比皆是,以至于许多专家把品牌延伸视为陷阱。延伸产品的失误或失败,会损害原品牌的声誉。美国营销专家艾·里斯对此有过详细的研究,下面我们运用艾·里 There are indeed a few companies that have successfully implemented the brand extension strategy today. For example, Sony introduced all its products with a single brand. However, the failure of brand extension is even more numerous, so many experts think of brand extension as a trap. Extension of product errors or failures will damage the reputation of the original brand. American marketing expert Ai Lisi had a detailed study of this, the following we use Ai · Li