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洛阳牡丹历史悠久,文化内涵丰富。目前,洛阳牡丹文化资源的开发形式主要是文化旅游,包括牡丹园游园赏花和牡丹花会节庆两种形式。而随着牡丹文化旅游的深入发展,管理体制不畅、文化资源内涵挖掘不足、市场化程度低等问题日益凸显,因而应从打造牡丹观赏类旅游精品、打造以牡丹文化节为核心的联动性节庆旅游、突出生态山水旅游精品三个方面入手,实现牡丹文化资源的深度开发和洛阳旅游经济的整体提升。
Luoyang Peony has a long history and rich cultural connotation. At present, Luoyang Peony cultural resources are mainly developed in the form of cultural tourism, including Peony Garden Tour flowers and Peony Festival will be two forms. However, with the further development of peony cultural tourism, the poor management system, the insufficient excavation of cultural resources and the low marketization, the peony culture festival should be built to create tourism boutique of peony appreciation and to create a linkage festival with Peony Culture Festival as the core Tourism, highlighting the eco-landscapes tourism boutique three aspects, to achieve the depth development of peony cultural resources and Luoyang tourism economy overall improvement.