把“大众”作为研究和服务的对象使“公关”无处不在、无所不能。亚当·斯密发现了一只“看不见的手”在左右经济的运行,爱德华·伯奈斯与艾维·李则发现了另一只“看不见的手”在调控社会的运行。第一只看不见的手是原因,让人们知道目标;第二只手是手段,辅助第一只手达到效果。从这一点来说,公共关系学堪与经济学比肩,公关的力量较经济丝毫不弱。如果说21世纪社会经济形态的三大趋势是信息经济、体验经济、娱乐经济,那么公共关系无疑是最21世纪的产业,因为它的天然价值就在于更好的信息、更好的体验、更好的娱乐。今天中国公关25亿元的年产值,根本无从概括这个 The “public ” as the object of research and services to “public relations ” everywhere, omnipotent. Adam Smith found an “invisible hand” running around economically, and Edward Burnett and Ivey Lee found another “invisible hand” in regulating society run. The first invisible hand is the reason why people know the goal. The second hand is the means to help the first hand achieve the desired result. From this point of view, public relations science and economics stand shoulder to shoulder, the power of public relations is not weaker than the economy. If the three major trends in the social and economic patterns in the 21st century are the information economy, the experience economy, and the entertainment economy, public relations is undoubtedly the most 21st century industry because its natural value lies in better information, better experience and more Good entertainment. Today, the annual output value of 2.5 billion yuan in China’s public relations can not be summed up