Craig Davis与我们所不同的是,他对于人类亘古不变的本性有着深刻的理解。在他的创意里,始终贯彻着“用心去打动消费者”的原则。Craig Davis是相信自己内心的感受的,相信只有通过情感的交流才能为品牌的延伸发展作出贡献,而“本土化”只是做不好创意的借口,他会一直坚持自己的立场—— What sets Craig Davis apart from us is his deep understanding of the unchanging nature of mankind. In his idea, he always carries out the principle of “impressing the consumers with his heart”. Craig Davis believes in his own feelings and believes that only through the exchange of emotions can contribute to the extension of the brand. However, “localization” is just an excuse to be creative and he will always stick to his position -