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南社村位于广东省东莞市茶山镇东部,历史文化浓厚,地域特点突出,曾荣获“全国重点文物保护单位”“中国历史文化名村”“广东最美丽乡村”等称号。南社村建于南宋年间,迄今久经风雨得以幸存,是东莞一方水土的瑰宝,是历史民俗文化的重要物质载体,载负着文化文明传承的重担。当前,品牌化已经成为趋势,和国内很多古村古迹一样,南社面临着视觉品牌形象的选择和宣传问题,提升南社的视觉品牌形象不仅对南社本身的发展具有积极的
Nanshe Village is located in the east of Chashan Town, Dongguan City, Guangdong Province. It is rich in history and culture and outstanding in geographical features. It has won the honorary title of “National Key Cultural Relics Protection Unit”, “Chinese Famous Historical and Cultural Village”, “Guangdong Most Beautiful Country” . Built during the Southern Song Dynasty, Nanshe Village survived the storm so far and is a gem of water and soil on one side of Dongguan. It is an important material carrier of historical folk culture, bearing the burden of inheritance of cultural civilization. At present, branding has become a trend. Like many ancient monuments in China, Nanshe faces the problem of visual brand image selection and promotion. Promoting Nanshe’s visual brand image is not only positive for the development of Nanshe itself