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本文以客观主义和建构主义视角,探讨了内蒙古草原民俗旅游开发中本真性与商品化的关系。基于客观主义视角,大力发展内蒙古传统旅游民俗是必要的。在建构主义视角下,文化作用的不同,旅游者对“本真性”的认知也不同,但对旅游景区点和内蒙古草原民俗文化的宣传是必要的,它既可扩展旅游者原有文化框架的内容,也可增强旅游者原有文本话语的选择宽度。
This article discusses the relationship between authenticity and commercialization in the development of folk custom tourism in Inner Mongolia from the perspective of objectivism and constructivism. Based on the objectivism perspective, it is necessary to vigorously develop the traditional tourism folk custom in Inner Mongolia. From the perspective of constructivism, tourists have different cognition on “authenticity ” from the perspective of constructivism. However, it is necessary to propagandize tourist spots and grassland folk culture in Inner Mongolia. It can not only expand the tourists’ The content of the cultural framework can also enhance the choice of tourist’s original text discourse width.