当雷姆·库哈斯中标中央电视台新总部大楼的设计方案时,他与他的大都会建筑事务所(OMA)就迅速地走进了中国人的视野,成为媒体与大众关注的焦点。纵观OMA的成长史,不难发现,随着一幢幢富含OMA大胆、尖锐设计理念的建筑作品拔地而起之后,这个事务所开始声名鹊起,天下闻名。而这种口碑相传、以实力说话的方式也正是建筑企业品牌之路的缩影。并且,这条路对中国建筑企业而言更 When Rem Koolhaas won the bid for the design of the new headquarters of CCTV, he and his Metropolitan Architects (OMA) quickly entered the Chinese field of vision and became the focus of the media and the general public. Throughout the history of OMA’s growth, it is not difficult to find that the world-famous office has been well-known for its reputation as buildings of buildings full of OMA’s daring, sharp design concepts rise up. This word of mouth, according to legend, the way to speak in strength is the epitome of the road of construction companies brand. And this road is even more for Chinese construction companies