尽管中国的企业已经越来越适应管理咨询公司的存在,但另一个问题是,管理咨询公司的压力也在逐渐加大。由于竞争的加剧,管理咨询公司之间的竞争已经成为品牌、实力、资源甚至企业文化之间的全面比拼、而客户的期望也日益扩大——毕竟今天市场的生存环境已经今非昔比。《咨询的真相》可以被视为一本矫正管理咨询“视力”的工具:既矫正了门外人对管理咨询的看法,也矫正了管理咨询圈内人士对于未来道路的认识。它给管理咨询作了一个准确的定位。这里选取本书的第一部分中的片断,与读者分享。 Although Chinese companies are increasingly adapting to the existence of management consulting firms, another problem is that the pressure on management consulting firms is also gradually increasing. As competition intensifies, the competition between management consulting firms has become the overall competition between brands, strengths, resources and even corporate culture, and the expectations of customers are also growing - after all, the market environment for survival today is no longer the same. The “truth about counseling” can be seen as a tool to correct management consulting “vision ”: not only correcting the outside view of management consulting, but also correcting the management consulting circles’ understanding of the future road. It gives an accurate positioning of management consulting. Here’s a selection of the first part of this book, to share with readers.