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随着世界经济一体化的发展,企业的竞争力越来越大,如何应对经济全球化下开展品牌营销是今后企业谋生存、促发展的关键,本文主要对我国企业品牌营销进行研究,希望为企业品牌营销的开展提供一些参考。
With the development of economic integration in the world, the competitiveness of enterprises is getting bigger and bigger. How to deal with the marketing under the background of economic globalization is the key to the survival and development of enterprises in the future. This article mainly studies the brand marketing of enterprises in our country, Corporate brand marketing to provide some reference.