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公益广告是一种旨在促进社会和谐、树立社会新风、匡正社会舆论、维持社会秩序的广告宣传形式,影响面广、影响力大。为一则公益广告选择最为恰当的投放渠道与传播方式,可助力这则广告最大程度上唤起目标受众心理共鸣,从而大幅度增强传播力度与说服效力,从而达到公益广告投放目的。本文将从公益广告在小众媒体平台的投放情况入手,浅析其利用现状。
Public service announcements are a kind of advertisement propaganda aimed at promoting social harmony, establishing a new social atmosphere, correcting public opinions and maintaining social order. The public service advertisements have a wide range of influence and great influence. Choosing the most appropriate distribution channel and mode of communication for a public service advertisement helps to arouse the psychological resonance of the target audience to the greatest extent so as to greatly enhance the effectiveness of communication and persuasion so as to achieve the purpose of public service advertising. This article will start from the distribution of public service ads in the niche media platform, and analyzes the status quo of its utilization.