论文部分内容阅读
1993年7月1曰,CCTV《东方之子》介绍文硕,评价他为搭接中国会计界自上个世纪上半叶开始失去的国际型会计传统做出了重大贡献。最近几年他在做什么?《首席娱乐官》一书告诉你一个把生意做成娱乐,把娱乐做成生意,被誉为“中国娱乐营销流派的奠基人”的文硕。本文选编自该书。
On July 1, 1993, CCTV’s “son of the East” introduced Wen Shuo and commented that he made a significant contribution to bridging the international accounting tradition that Chinese accounting circles have lost since the first half of the last century. What is he doing in recent years? The chief entertainment officer tells you a masterpiece that makes business into entertainment, entertainment into business, and is known as “the founder of Chinese entertainment marketing genre.” This article is selected from the book.