新《旅游法》的出台是新时期旅游业发展的一个重要转折点,传统的价格战策略已经不能适应市场发展的需求,旅行社需要尽快构建新的市场竞争策略,将产品开发、客户服务作为参与市场竞争的主攻方向,通过个性化产品设计、以游客为中心的服务、多元化营销,不断积累竞争优势,从而赢得竞争的主动权。 The introduction of the new “Travel Law” is an important turning point in the development of tourism in the new era. The traditional price war strategy can no longer meet the needs of market development. Travel agencies need to establish a new market competition strategy as soon as possible, and take product development and customer service as their participation in the market The main direction of competition, through personalized product design, visitor-centric services, diversified marketing, continue to accumulate competitive advantage, so as to win the initiative of competition.