网络经济是新经济发展的重要基石。一方面网络经济将迫使许多企业进行必要的结构改建、资源整合和人员调整;另一方面,从产品的研发、设计规划、生产、流通和售后服务等诸多环节,都将更多地采用数字网络。随着经济和科技的并步发展,电子商务将彻底改变传统的、实体化的营销体制,在营销管 The network economy is an important cornerstone of the new economy. On the one hand, the network economy will force many enterprises to carry out the necessary structural reorganization, resource integration and personnel adjustment; on the other hand, they will make greater use of digital networks in many aspects of product development, design and planning, production, distribution and after-sales service . With the simultaneous development of economy and science and technology, e-commerce will completely change the traditional, materialized marketing system, marketing management