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在当今高度媒介化的社会环境下,政府新闻发言人在政治活动中扮演着十分重要的角色,他们所从事的政治传播活动有着十分重要的功能,如传播政治信息、增进说服力、树立政府形象以及维护社会稳定等,涉及国家政治生活的方方面面,从而对国家的发展与稳定产生至关重要的作用,因此对政府新闻发言人的政治传播功能进行深入了解进而使其达到最佳效果有着重要的理论和实践意义。
In today’s highly mediaized social environment, government spokespersons play a very important role in political activities. The political communication activities they carry out have very important functions such as disseminating political information, enhancing persuasiveness and building a government image As well as safeguarding social stability, involve all aspects of the country’s political life and thus play a vital role in the development and stability of the country. Therefore, it is important to have an in-depth understanding of the political communication function of government spokespersons so as to achieve the best results Theoretical and practical significance.