二战结束后短短二三十年间,日本迅速实现经济腾飞,然而,日本国内却存在着公民文化身份的认同混沌,在国际舞台上更有一种国家文化身份缺失的强烈不安全感。告别美国军事占领和改造时代,面临上世纪90年代世界经济危机的影响,日本经济产业结构转型的需求迫切,政府适时地利用国内民族主义思潮这一契机,推出了“文化立国”战略。对内满足了本国国民的精神消费需求,拉动内需,更重要的是,公民文化身份认同感的一种回归;对外,大量文化产品的出口,在潜移默化间使世界上更多国家的人们了解、感知、认同、崇拜一系列的日本文化符号,数十年倾注于包装和重构一个亲和、温暖、文明、酷的国家形象,日本政府这样的计划和考量不可谓目光不长远。 Japan rapidly achieved its economic take-off during the short span of two or three decades after the end of World War II. However, there is a sense of identity and chaos in Japan’s civil culture. In the international arena, there is a strong sense of insecurity in the country’s lack of cultural identity. Farewell to the era of U.S. military occupation and transformation, facing the impact of the global economic crisis in the 1990s and the urgent need for the transformation of Japan’s economic and industrial structure, the government launched the strategy of “building a nation based on culture” through the timely use of the nationalist trend of thought. Internally meet the spiritual consumption needs of their own nationals, stimulate domestic demand, more importantly, a return to the identity of citizenship culture; foreign, a large number of cultural exports, in a subtle way to make people in more countries in the world understand, Perceived, recognized, and worshiped a series of Japanese cultural symbols, devoted decades to packaging and reconstructing a friendly, warm, civilized and cool country image. Plans and considerations of the Japanese government can not be ignored.