营销者说对我最大的挑战,是如何在传统与创新中寻找平衡,并保持创新突破,兼顾经销商与老消费者,同时吸引新用户。2014年,金立ELIFE在整体金立品牌中所占的销售额相当大,对于金立来说,金立ELIFE意味的不仅是年轻化,还意味着我们需要突破大量传统营销的方式,并对数字营销做最有效的探索。 Marketers say the biggest challenge for me is how to find a balance between tradition and innovation, maintain innovation breakthroughs, take both distributors and consumers into account, and attract new users. In 2014, Jin Li ELIFE accounted for considerable sales in the overall Jin Li brand, for Jin Li, Jin Li ELIFE means not only younger, but also means that we need to break through a large number of traditional marketing methods, and the most digital marketing Effective exploration.