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随着我国体育产业的迅速发展和体育市场的完善,高校学生体育赛事市场化成为了高校教育改革和发展的必然。本文首先介绍了我国大学生体育协会的现状,分析了高校体育赛事的市场化的趋势。接着提出了高校体育赛事市场化推广对策:品牌的定位和形象的树立;吸引企业赞助;优秀管理人才的引进;加大宣传力度,提高影响力。
With the rapid development of China’s sports industry and the improvement of the sports market, the marketization of college students’ sports matches has become an inevitable necessity for the reform and development of higher education. This article first introduces the current situation of college sports association in our country and analyzes the marketization trend of college sports events. Then put forward the marketing strategy of sports competitions in colleges and universities: the brand positioning and image of the establishment; attract corporate sponsorships; the introduction of outstanding management personnel; increase propaganda efforts to improve the influence.