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随着企业对市场调查的重视,对《市场调查》课程的实践性操作要求也越来越高,以往主要以市场调查及其相关知识介绍为主的课程已无法适应市场的需要,向市场调查的技能培训过渡已成为教育工作者面临的新课题。正是在这样的背景下,作者经过几年的探索,打破了原有的教学体系结构和教学模式,建立四大教学模块,以“三文档”强化学生学习《市场调查》课程实践操作能力的培养。
As enterprises pay more attention to market research, the practical operation requirements of “market research” course are also getting higher and higher. In the past, courses mainly based on market research and related knowledge introduction have not been able to meet the needs of the market, The transition of skills training has become a new issue for educators. It is against this background that after several years ’exploration, the author broke through the original teaching system structure and teaching mode, established four teaching modules, and strengthened the students’ ability to practice “market research” through “three documents” to cultivate.