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危机并不可怕,没有危机意识才是最大的危机。2008年以来,社会公益事业危机事件激增,郭美美事件、血浆浇花、诈捐门。各种各样的危机给社会公益事业造成了重创。危机是一个事件还是一种常态?对于这个问题的深层次思考有助于我们更好地认识危机公关。危机具有偶然性,但是危机管理对策并不是无章可循。我们通过对以往社会上发生的各种事件进行总结,不难发现危机管理对策的要点。
The crisis is not terrible, there is no crisis awareness is the biggest crisis. Since 2008, the social welfare crisis surged sharply, Guo Mei-mei incident, blood plasma, money donation door. A variety of crises have inflicted heavy damage on social welfare. Crisis is an event or a normal state? Deep thinking on this issue helps us to better understand crisis PR. The crisis is contingent, but the crisis management strategy is not without rules. By summing up the various incidents that have taken place in the past, we can easily find out the main points of the crisis management strategy.