随着知识经济时代的来临，越来越多的商家认识到，要在现代市场竞争中取胜，仅靠企业重建仍然不够，更主要的是要争夺到更多的顾客。因为企业重建仅仅是企业内部组织机构的变革和运行机制的创新，这些成果还需由顾客来认可，只有顾客才是企业能否获取最大利润的最终决定者。现 With the advent of the era of knowledge economy, more and more businesses realize that to win the competition in the modern market, relying on business reconstruction is still not enough, more importantly, to compete for more customers. Because enterprise rebuilding is just the innovation of organizational organizational transformation and operational mechanism in an enterprise, these achievements need to be approved by the customers. Only the customers are the ultimate decision makers of whether the enterprise can obtain the maximum profits. Now