中国传统文化对性别之美有不同的审美期待,对男性的审美要素是阳刚、豪放、不拘小节;对女性的审美期待必不可少的因素是阴柔、顺从。但是,懂得礼节,运用礼仪是当代商务人士必备素养,在当前商务场合有一些礼节常常因男士的不拘小节而被忽略,也因此造成了一系列不必要的损失,影响了商务交往的顺利开展。 Chinese traditional culture has different aesthetic expectation on the beauty of gender. It is masculine, bold and informal about the aesthetic elements of men. The indispensable factor for women’s aesthetic expectation is femininity and obedience. However, to understand etiquette and to use etiquette is an essential accomplishment of contemporary business people. In the current business occasions, some etiquette is often ignored by men for informal reasons, thus causing a series of unnecessary losses and affecting the smooth development of business contacts .